I was standing on a stage, getting roughly 300 people to repeat after me, “Hope is not a strategy.” And if you would have asked others that day if they believed I could get them to do it, most would have said no. But I had a cheat sheet for people. Right before I got on stage, I changed into a t-shirt that had it printed. Huge. For everyone to read.
Not a lot of folks wear t-shirts with their own sayings. But hey, each of us is willing and unwilling to do some things to get audience participation. Right?
After the talk was done, a couple people came up to talk – except not to talk about the talk. They wanted to talk about the t-shirt. And over the next few days, the conversation appeared on twitter as well.
“Where can I buy one of those shirts?”
So I created a store
At the time, all my custom t-shirts were one-offs. Created by me, for me. Never for someone else.
But now it was time to try something new. To create an online store that could sell my t-shirts for anyone that wanted one.
You can see it here: Cool Design Bro.
Then the new questions came in
Instead of, “Where can I get that shirt?” the new question was, “How did you create that t-shirt store?”
And so I decided to record a video for you. It’s 20 minutes long. And it takes you thru the entire process.
So that you can build a t-shirt store just like mine. In 20 minutes.
There you go – every single step. Nothing hidden. And you know what, there’s something you should know before jumping into this… (hint: if the gear in the play controls doesn’t show “HD” then click the gear and pick an HD resolution so you can see the details)
This is hard work
Look, I want to help you. I want to show you that you can do it. I want you to know that the technical part of this is easy.
But you need to know some other things.
Just because you can do it, doesn’t mean you should do it.
Just because it’s easy to create, doesn’t mean it’s easy to sell.
It won’t cost you much to get started, but it will cost you to market it.
So before you get into this game…make sure you have a plan. Without a plan, you’ll also find it’s really easy to spend a lot of money without getting any results.
Resources for your store
Good luck. And go buy a t-shirt!