slavag8Aug 19, 20166 minA primer on eCommerce Customer SegmentationWhat is eCommerce Customer Segmentation? Customer segmentation is the opposite of treating everyone the same – which is how most...
slavag8Mar 17, 20156 minIf you think you don't need segmentation, you're wrong.Nobody thinks they need segmentation work I met with a business owner who told me, “We know exactly who our customers are.” Awesome....
slavag8Feb 19, 20142 minBuilding products that don't focus on profitIs there ever a reason to build a product that doesn’t focus on profit maximization? I know what you’re thinking. You’re thinking I’m...
slavag8Dec 30, 20133 minHow welcoming is your website? Learn from Headway ThemesDifferent Segments Need Different Things The other day I logged into Netflix, ready for them to give me some spectacular suggestions of...